Wednesday, May 23, 2007

Adsense inside beta blogger post - Case study

This is improved post of previous about how to implement adsense ads inside blog posts. In this post I include about how to wrap adsense ads inside beta blogger post and also I want to write about what was the impact of having adsense ads inside blog posts.

1. Putting adsense ads inside beta blogger posts

Bloggers can read about section targeting in adsense help section or in official adsense blog. But if you face some difficulty in getting ads shown inside blog posts, then there are some other ways. One needs to make small corrections in the adsense code to have ads inside blog posts.

If you want to just place an ad below your blog post or above your blog post, then follow the directions given by this post.

If you want to place your ad in right hand side of your blog post or left hand side of your blog post, then follow the instructions given by this post.

2. Analysis about having adsense ad inside blog posts

I did this case study in one of my other blog.

When I had my main ads in the sidebar the click through ratio (CTR) was 1.33% and when I placed my main ads and link ads inside my blog post, the CTR increased to 3.6%. One can see the format which I uses in the following figure.














So if a blogger wants to increase his blog´s CTR, I would recommend him/her to use section targeting. Also if the ads are irrelevant to your blogs content, adsense strongly recommends to use section targeting.

No comments: